Our Story
Milestones of Love, Craftsmanship & Innovation where timeless tradition meets modern storytelling.
The Founder
Amanda Koo, a third-generation jeweller and gemologist, founded eClarity to turn love into legacy.
With a background in computer science (NUS) and counselling, and two decades of heartfelt conversations with clients, she creates jewelry not just to adorn - but to heal, honour, and be passed on with meaning.
2005: A Vision is Born
- eClarity founded in Singapore by Amanda Koo, GIA gemologist
- Launched one of Asia’s largest online diamond databases (20,000+ stones)
- First banking partnership with UOB - pioneering credibility and trust
2010: Industry Recognition
- Awarded Young Entrepreneur of the Year
- Won Promising SME 500 & Singapore Quality Brand awards
- Recognized for innovation, customer experience, and leadership.
2012: A New Bridal Era
- Launch of Custom Bridal Collection, redefining personalisation
- Flagship boutique relocated to Ngee Ann City, Orchard Road
2013–2015: Trusted by Generations
- Voted Most Favourite Jeweller by SingaporeBrides for 5 consecutive years
- Expanded bespoke offerings and diamond workshops
- Thousands of love stories crafted with elegance and trust
2020: Digital First, Gifting Reinvented
- Launched BA.SG, redefining gifting with lab-grown diamonds
- Debuted The Sample Line, Singapore’s 1st jewellery rental platform
- Pioneered virtual consultations and online webinars
2021–2023: In the Spotlight
- Featured in over 30 media platforms: CNA, Tatler, Straits Times, Yahoo Finance
- Continued leadership in sustainability and meaningful gifting
2025: Strategic Partnership & Storytelling
- Partnered with Wah Chan (Malaysia), one of the largest regional jewellery groups
- Launched a refreshed "Story Collection" focusing on emotional themes
- Continued innovation in storytelling campaigns and heirloom designs
2026–2028: Global Dreams
- Planned expansion into Korea, China, Hong Kong, Japan & Australia
- Development of Storytelling Studios to elevate customer experience
- Immersive campaigns to celebrate personal journey through fine jewellery.
“From a single boutique to a legacy in the making, eClarity is dedicated to creating heirlooms that carry your stories through generations.”
We don’t just make jewellery. We honour stories.